San Francisco’s 2025 Pride parade is in full-blown panic mode as longtime corporate sponsors flee the scene, leaving organizers scrambling to cover a $300,000 funding shortfall. This mass exodus comes right as President Trump is dismantling DEI programs across the country, forcing corporations to rethink their woke virtue-signaling.
Big-name brands Comcast, Anheuser-Busch, La Crema, and Diageo (the makers of Guinness) have all quietly backed out, citing financial concerns—but let’s be real, we know what’s really going on here. The tide has turned. Americans are sick of woke corporations shoving radical gender ideology and far-left activism down their throats, and now, these same companies are finally feeling the heat from the consumers who actually pay their bills.
Suzanne Ford, the executive director of San Francisco Pride, is predictably playing the victim card, telling SFGATE that she’s “really disappointed” and calling the sudden pullout “very abnormal.” She suspects these companies fear “the political environment”—translation: Trump has made it clear that the days of corporate America funding radical leftist nonsense are over.
Ford admitted that a few sponsors drop out every year, but nothing like this. Major corporate backers of the LGBTQ agenda are heading for the hills—and for good reason. Americans have woken up to the grift of DEI, and the companies that embraced this insanity (like Bud Light, looking at you) are paying a massive price.
It’s no coincidence that Trump’s crackdown on DEI is happening at the same time that corporations are slamming the brakes on their woke activism. The 45th and 47th President’s January 20 executive order annihilated “wasteful” diversity programs in federal agencies, schools, and universities, leading to a nationwide shift away from the toxic DEI agenda.
Even liberal-run corporations are now realizing the woke empire is crumbling. They’ve seen what happens when they push their agendas too far. Bud Light’s historic collapse, Disney’s tanking stock, Target’s billion-dollar loss—the backlash is real, and these companies aren’t about to risk another public relations nightmare.
At the end of the day, money talks. And right now, it’s saying Americans are done with this nonsense. San Francisco Pride can cry all it wants, but corporate America is waking up, and the woke agenda is running out of gas.